Digital Marketing: How It's Become The New Word-Of-Mouth

Prior to 2000, the way to diffuse information about a company and get the word out on the street was through paper advertising and commercials or direct mailers. As technology advanced in the next couple of decades, so did word-of-mouth practices. Here is how digital marketing has become the new word-of-mouth for this generation, and how to get it to work for your company. Social Media A single piece of information, a picture, a ten-second advertisement for a product or service; these are all things posted and shared on social media. [Read More]

Ensuring Your Business' Web Page Draws In Potential Customers

If you are starting your own small business, getting word out about the wares or services you are offering for sale will be necessary. Many business owners will start a web page for potential customers to browse before making a purchase. There are a few steps you will want to take when starting a web page to ensure it offers information others will find interesting and pertinent to their search for more knowledge about your business. [Read More]

3 Suggestions For Opening A Law Firm

Have you decided that opening a law firm is the best way to begin your career as an attorney? Being that you will not become a partner at a law firm that is already established, you will have work a little harder to build your reputation up. You must also consider all of the things that are involved with running a successful law firm. You can invest in third-party services for handling certain aspects of your firm until you are able to hire your own staff. [Read More]

What Mistakes Is Your Law Firm Making In Lead Conversions?

Listing your law firm in the phone book and running the occasional ad will not guarantee success. Lead conversion is one of the most important steps you can take to ensure your firm has clients. Unfortunately, if you are making mistakes with your conversion tactics, you could be missing out on an opportunity to grow your clientele. If you have poor conversion rates, here are some mistakes you might be making. [Read More]