When it comes to running a small business in 2020, it is important that you have a website. When it comes to building an efficient website, there are a few things you should keep in mind as you design and construct it.
Keep It Simple
First, you need to make sure you keep your website design simple. If you add too much to your website, it will not only feel cluttered, but it will also feel unprofessional. Additionally, a cluttered website can also slow down the loading process, which will have a negative impact on the user experience and can result in your website not ranking as well with search engines.
When you keep your website simple, with a clear design and lots of white space, it will convey a sense of professionalism. It will also be easier to navigate and for visitors to find information if you keep the layout simple.
Ensure Mobile Friendliness
Second, more and more people are accessing the internet over mobile devices versus desktop devices. Additionally, search engines have begun to take into consideration the mobile-friendliness of a site as one of the factors used to rank websites.
You need to make sure each page is designed to re-size when it is accessed on a mobile device. You also need to make sure your website is easy to navigate from a mobile device. If it is easy to navigate on a mobile device, it should be just as easy to navigate on a desktop device.
Highlight Contact Information
If you have a physical business location, it is really important to make sure your contact information is clear. You should have an easy-to-access contact page that includes not only a contact us form for visitors but also your address, phone number, email address, and hours of operation. You may also want to include a map that shows the location of your business.
It is a good idea to also put your business's contact information on the footer of each page, making it incredibly easy for visitors to know how to reach out to you.
Collect Email Addresses
Email marketing is one of the best forms of marketing out there, as most people still open emails that are sent to them, especially if they contain interesting and helpful information and not just sales pitches. By collecting email addresses, you can then engage in email marketing. You should be collecting email addresses from the very beginning. You are going to want to add the functionality to collect people's email addresses to your website.
When it comes to designing a website for a small business, keep the design simple, highlight your contact information, make it mobile-friendly, and be sure to have a vehicle to collect email addresses from visitors. Work with a professional web design company to create a responsive and engaging website.