If you want to expand your business, you need to attract new customers. The process of attracting new customers is referred to as lead generation. There are many different ways as a small business you can engage in lead generation and bring new customers into your business.
Method #1: Create Quality Evergreen Content
One way to connect with new leads is by creating what is called "evergreen content" that you share with the public that is catered towards your target audience. Evergreen content is content that is relevant to your target customers throughout the year and not related to a specific time of year. This is information that will not become irrelevant over time and is some of the best content you can create for your business. You can share this type of content on your blog, in a podcast, or in a video format.
You also need to make sure you are creating consistent content. You want people to keep coming back to your website for information. You should set up a schedule that ensures new content is added every month to your website to allow you to continually generate new leads.
Method #2: Speak at Events
Second, you need to establish your business as an authority within your field. You can do that by speaking at other people's events that are related to the field that your business is in. Being willing to participate in other people's events, such as a conference, is a great way to establish that your business is an authority, and to create and generate new leads. Be sure to provide a handout with your business information at the event so that people will know how to contact you and work with your business.
Method #3: Provide a Free Opt-In
On your website, you should offer something free to people in exchange for getting an email. For example, if you sell rafts, you could offer a free information guide about the top ten places to go rafting in your state. Or you could offer a small e-book about a topic related to your business, or you could offer a discount on your products.
Using a pop-up on your website that offers to give visitors something in exchange for their email address is a great way to get contact information for new leads. Once you have their email address, you can then engage in an email marketing campaign that will allow you to further generate your leads, and ensure they become customers.
If you want to generate new leads for your business, you are going to want to create evergreen content for your website that connects with your target audience. You should provide a free opt-in for visitors to your clients. You should also speak at events that will help you connect with leads in person. Generating new customers is about showing your business is an authority in your field and is worth working with.
For more information about lead generation, contact a local business.