The era of social distancing has caused great difficulty for most businesses that rely on in-person sales and client building. Many entrepreneurs and small businesses have had lead-generating events cancelled or postponed for months or even longer. If you're in this situation, how can you continue to grow your business despite the challenges? Here are a few key moves to make.
1. Keep Sales Relevant. Think about what your potential clients are concerned with and how their lives have changed in 2020. Are they worried about finances, about social distancing, about having kids at home more, or about their own business survival? The more you can tailor both your product and your sales style to these concerns and these needs, the more you can keep your customers coming to you.
2. Go Online. If you can't sell in person to individuals or closed businesses, then think outside the traditional box by taking a virtual route. Create great online presentations both to introduce yourself to potential clients and to educate them about various aspects of your business. Give a virtual tour of your business opportunity. Offer a video demonstration of your product, and look into social media strategies.
3. Front-Load Business. While no one can completely predict how the recession will play out, if you can still operate somewhat normally, start building leads now so you can follow up later. Whenever the opportunity arises to hold a seminar by some means, take advantage of it. There will be 'ups and downs' in business for the next year or two, so build leads even when times are good so you can follow them when things slow down.
4. Use Professionals. Sales pros have weathered changes in the business climate before. Let them help you now. If you're struggling to get in-person time, work with a service that can help you turn seminars into webinars. Let sales pros help you create a more flexible and dynamic virtual presence and tailor your strategies to your clients' new expectations. Look into a seminar lead generation service today.
5. Think Positively. When it's hard to make sales or you have to alter strategies, being a small business owner is a challenge. But look at this as a chance to update your sales methods and learn more about your customer pool. You'll become a more savvy user of social media and virtual sales technology. Look toward the future rather than focusing on 'how it's always been done'. This is a chance for you to better position your business for the long term.
With a little extra effort and determination, you can continue to grow your sales business no matter what the economy throws at you. Want to learn more? Start by making an appointment to speak with a lead generation service in your area today.